Vocal expert Sharon Marrell sits down with Phoenix Public Speaking owner and founder Paul Barton to talk about how to use your voice in public speaking and business presentations to engage your audience.
Join us from 9 a.m. to 10 a.m. on Wednesday, Jan. 27, for a free virtual breakfast webinar featuring business communication strategist Paul Barton who will present new ways of looking at the year ahead and ideas about how to keep building on the lessons we learned in 2020. Paul is the owner and founder of Phoenix Public Speaking and is a Certified Virtual Presenter.
The webinar is sponsored by Maricopa Corporate College (MCOR), which delivers high-impact training and development solutions for the business community, government, and non-profit organizations.
The breakfast is an annual event but is being held as a virtual event this year for the first time.
How do you speak in a structured, conversational way, stay on point and on time, and do so without a script? This video unlocks the simple but powerful secret that can supercharge your public speaking and business presentation skills. Give it a tumble and let us know what you think.
A lot of tips have been written for Zoom hosts and presenters, but what about participants in the audience. You can’t hide in the back row like you can at an in-person meeting. Watch this video for some participant pitfalls to avoid during a Zoom meeting.
In communication, especially personal communication like public speaking, credibility is everything. Want to know the fastest way to blow your credibility as a public speaker or business presenter? This video will tell you the pitfalls to avoid when making presentations.
Did you know that you can drag and drop in Zoom? Do you know why, as a business presenter, you’d want to? This tip will help you to better connect with your audience on Zoom.
Can public speaking be fun? How can you conquer public speaking fear? Should you use a green screen when presenting on Zoom? What role does storytelling play in public speaking? What are common mistakes to avoid? These and other questions are answered in the lively podcast interview I did with Book Marketing Mentors recently.
Book Marketing Mentors is a first-rate podcast and I am very thankful that Susan Friedman, CSP, asked me to join as this week’s guest expert. I’ve been a huge fan of Susan and her podcast since it began about four years ago. I always get a few actionable tips off of every episode. So, this time, I was the one giving tips.
Give it a listen and let me know what you think.
Oh, and you can also download a PDF transcript of the entire podcast. Hey, it makes great bedtime reading! LOL
By Paul Barton
Lights, camera, action! If you’re going to present frequently in a virtual world, you need to look and sound your best to be an engaging speaker. That may require an equipment upgrade to get the right look and sound.
When the COVID-19 virus hit and the lockdowns began, like most everyone, I had to pivot quickly. I had been a public speaking coach on the move. With my rolling computer bag and MacBook Pro laptop, I went from client to client, from Starbucks to Starbucks. When my home office suddenly became my sole place of business, I tried several “do it yourself” solutions to look and sound professional. I experimented with lighting, green screens, and the built-in equipment, but I just couldn’t get the quality I needed to be an effective presenter.
Eventually, I decided to make the investment to upgrade my equipment. I wanted high-quality but budget-friendly equipment. And once I made the switch, it became one of those decisions where I thought, “Why didn’t I do this before?”
The following are the equipment choices I made for a total of $347. Oh, and in case you’re wondering, no one is compensating me in any way for these endorsements.
> Lighting: After consulting with my professional photographer friend, Patrick Rapps, I chose the Neewer Ring Light. It has a dimmer control that adjusts from 1% to 100% and it puts off very little heat. It does not come with a stand, but as a speaker and musician, I had an extra mic stand. It is now mounted so that it is shining head-on at me. My Neewer also has come in handy for casual family photos elsewhere in the house. Cost: $66.
> Camera: The built-in FaceTime HD camera on my iMac just wasn’t cutting it. I chose the highly recommended C922x Pro Stream Webcam, a full 1080p HR camera. It clips on top of my iMac and also can be mounted in a wide variety of places. It has built-in light correction and a 5-foot cable, so it’s versatile. It also has built-in microphones that are better than the iMac built-in microphones, but not as good as my next choice. Cost: $151.
> Microphone: The webcam mic was better than the iMac built-in, but not nearly as good as my Blue Yeti. You can hear the difference between the built-in mic and the Blue Yeti. The Blue Yeti has settings for cardioid, bidirectional, omnidirectional, and stereo. That makes it good for Zoom meetings, podcasts, and even recording my guitar for those random “public speaking blues” songs I post on my Instagram occasionally. The Blue Yeti also has a volume control, a mute button, and zero-latency headphone output. Cost: $130.
So, those are the equipment choices I made. I encourage you to shop around and discover what works best for you. And when you find the right fit, you’ll be well on your way to being a virtual business presenter that can turn heads, win hearts, and get results.
By Paul Barton
The great Zoom meeting debate is on – green screen vs. real background. What say you? Which do you prefer? If you’re not sure, here are some things to consider that will lead you to the answer that’s best suited for your presentation.
Green screens can provide a layer of privacy if you don’t have an attractive home office and they can be professional looking when done correctly. But if you want to look professional, ditch the unrealistic and distracting views of the Golden Gate Bridge and the fun but silly palm trees blowing in the wind. Instead, go with a simple background, such as a solid color with your company logo or an uncluttered photo.
Canva or Snappa offer Zoom templates that you can easily customize. You can slightly blur your photo for a more realistic look. If you use the Zoom built-in virtual background without an actual green screen behind you, your audience will likely see your head warp as you move.
I know some folks who painted an entire wall green or purchased green screen backdrops. These solutions work well and are a good choices if you’re using them enough to warrant the time and expense. However, there are less expensive options. I set up a simple green screen in my home office using an appropriately colored green blanket I bought at Walmart for $7. Then I created a solid-colored Zoom background with my company logo for meetings I was hosting and a solid colored non-logo background for meetings where I was a participant.
Although I was able to get my green screen to look good, I prefer my actual bookshelf background for most business situations.
A natural background allows you to show your audience a bit of your personality. And, of course, it’s also more authentic and less pretentious.
If you go with a real background, make sure it is framed correctly on your webcam, free from clutter, and lit properly. A well-placed book and a houseplant can add a nice touch to the ambiance of your presentation. However, make sure the area behind your head is empty so you don’t have knickknacks or plants appearing to grow out of your head.
In addition to my bookshelf, I also had a large foam board logo printed at OfficeMax and hung it on a blank wall for presentations that I deliver from a standing position. This is what I use to record my online courses and marketing videos.
As Zoom meetings continue to be the way we do business meetings, conferences and even networking events, we’ll continue to weigh the pros and cons of virtual backgrounds and the actual backgrounds. Whichever option you choose, make sure your background isn’t distracting. As always, you are the star of your presentation, not your background or technology.
The bottom line is this: Choose the background option that will best connect with your audience. A virtual conference audience with hundreds of participants may respond best to a presenter that stands out with a professional-looking green screen background. However, a 1-on-1 coaching client or a small group may engage more with a presenter that has a more personal background.
As with all effective communication strategies, let the audience guide you to success.
If you’re like most people, you’ve been in a lot of Zoom meetings lately and you’ve seen the good, the bad, and the ugly of virtual presentations. In addition to the tips we’ve offered in previous posts, here are a few more we’ve picked up along the way.
Thumbs Up. Ask for the audience to give you a thumbs up if you have a question for the group and don’t want participants talking over one another. Like polls and chatbox questions, it also helps to engage the audience. “If you can hear me OK, give me a thumbs up.”
Short and Snappy. It’s expected that virtual meetings will be conducted in less time than traditional meetings so keep them short and snappy. This is not the time for long-winded stories.
Circle Back Often. If people are joining late or coming and going, be sure to circle back and recap often to catch everyone up. Also, if you’re recording the session, point out how participants can access the replay. I post mine to YouTube with an unlisted URL and then send them out via email.
Look Through the Camera. I’ve been coaching folks to look at the webcam and not at the faces on the screen but my colleague, Michele Trent, takes it even a step further. She coaches virtual presenters to look “through the camera” to visualize their audience. That extra subtle touch can make a big difference in how you engage your audience.
Be Upbeat. It’s difficult to project enthusiasm in a virtual environment so be sure to engage your audience with smiles and an upbeat tone. Avoid sarcasm, dry humor, and cynicism because it doesn’t carry well virtually.
Talk to Only One Person. Public speaking coach Joel Weldon, a legend in the business if there ever was one, advises virtual speakers to talk to just one person in their presentations to help engage each audience member. Say “you should try this” not “you guys should try this.”
Keep Backgrounds Simple. Virtual backgrounds can be fun and add a layer of privacy, but some are just too distracting. Another tip from Joel Weldon is to keep your virtual backgrounds simple. Joel’s is a solid color with just his logo in one corner. Find the right background answer for you.
Combined with the tips we provided in earlier posts, these ideas will help you stand out from the crowd and make a great impression on your next Zoom meeting. As always, we’d love to hear your do’s and don’ts. What have you seen that works? What have you seen that is downright awful? Please share your ideas in the comments field below.