The first time I remember being aware of public speaking was when I was 10 years old. It was a sermon at church and it was the first time that I had seen a large group of people focused on just one person speaking.
Even more amazing to me was how the audience reacted. The laughed when he told a joke and and they nodded in agreement during his stories. They were engaged.
Following the sermon, the parishioners met the pastor on the front steps of the church. They said good morning and shook his hand. Many told him what the sermon had meant to them personally. Some of them were transformed by it.
The lesson I learned that day was the magic of public speaking: the ability to engage and transform an audience.
Do you remember the first time you saw a public speaker? What was your reaction? Tells us about it in the comments section below.
WHETHER it’s a small business, a large company, or the entire nation, when a crisis hits, people want to hear three message types, they want to hear them in a particular order, and they want to hear them right now. If you’re a business leader or a spokesperson for your organization, you need to be able to respond immediately and effectively to your employees, shareholders, the news media, and other key audiences. There’s a lot at risk, the stakes are high, and the clock is ticking.
The three message types can help you to respond like a good leader. To help you remember them, I’ve classified the essential message types as the three Hs: Heart, Heroism, and Hope. So, fasten your seatbelts; here’s how to use the three Hs.
1) Lead with Your Heart. First, people need to know you care before they care what you know. It sets the appropriate tone. Your audiences need to know you care in a credible, authentic way. If they don’t believe you truly care, they won’t listen to anything else you have to say.
2) Be a Hero, Do the Right Thing. Once people understand that you truly care, it’s time to “be a hero.” Talk about doing the right thing and speak with conviction and confidence. Begin to set the stage for solutions. “We won’t rest until we get to the bottom of this.” “We will spare no expense.” “We will put steps in place to make sure this never happens again.”
3) Close with a Hopeful Future. You’ve shown you care and you shown that you are committed to doing the right thing. Now close with future-oriented messages of hope and inclusiveness. “I know that, with your help, we will defeat this.” “The things that bring us together are stronger than the things that pull us apart.” “Together, we will get through this.”
The Good, the Bad, and the Ugly
You don’t have to look far for a crisis these days. There have been plenty of real-world examples in 2020 and plenty of leaders trying to respond to them with varying degrees of success. We’ve seen the good, the bad, and the ugly. Think about leaders who spoke about COVID-19 and what needed to be done. Or think about the tragic murder of George Floyd and how leaders responded in the midst of the worldwide outrage that followed. Who were the leaders who conveyed messages that resonated with you and made you feel confident and hopeful? Who were the leaders who conveyed messages that didn’t leave you feeling confident or maybe even filled you with enough rage to throw your shoes at your TV set? Pres. Trump, Dr. Anthony Fauci, former Vice Pres. Joe Biden, New York Gov. Andrew Cuomo, New York City Mayor Bill di Blasio, California Gov. Gavin Newsom, Minneapolis Mayor Jacob Frey, the Rev. Al Sharpton, and many others all had their moment in front of the microphones.
I’m betting the leaders that resonated with you followed the three Hs. You believed they cared and were speaking from their heart. You liked the conviction they conveyed as they began to talk about what needed to be done, and you liked how they painted a picture of a brighter more inclusive future. Those that had you screaming back at your TV didn’t show they cared, or at least not in a credible way, they didn’t speak about doing the right thing with resolve, and they didn’t offer a hopeful future or talk about bringing people together. Learn from their examples and think about how you can apply the three Hs for your audiences.
The three Hs can help you be a more effective leader when people need you the most.
But wait, there’s more…
The three Hs are just one part of a simple but powerful, step-by-step methodology we’ve put together that allows you to craft crisis messages that turn heads, win hearts, and get real results. This methodology was put together over decades by crisis communication experts and used in multiple situations across multiple industries.
You can learn the entire system in under 50 minutes for under $50 in our online course. Oh, and there’s a money-back guarantee so you really have nothing to lose. You know you need this. The next crisis is coming. Everyone will be looking to you. Will you be ready to step up and lead?
If you’re like most people, you’ve been in a lot of Zoom meetings lately and you’ve seen the good, the bad, and the ugly of virtual presentations. In addition to the tips we’ve offered in previous posts, here are a few more we’ve picked up along the way.
Thumbs Up. Ask for the audience to give you a thumbs up if you have a question for the group and don’t want participants talking over one another. Like polls and chatbox questions, it also helps to engage the audience. “If you can hear me OK, give me a thumbs up.”
Short and Snappy. It’s expected that virtual meetings will be conducted in less time than traditional meetings so keep them short and snappy. This is not the time for long-winded stories.
Circle Back Often. If people are joining late or coming and going, be sure to circle back and recap often to catch everyone up. Also, if you’re recording the session, point out how participants can access the replay. I post mine to YouTube with an unlisted URL and then send them out via email.
Look Through the Camera. I’ve been coaching folks to look at the webcam and not at the faces on the screen but my colleague, Michele Trent, takes it even a step further. She coaches virtual presenters to look “through the camera” to visualize their audience. That extra subtle touch can make a big difference in how you engage your audience.
Be Upbeat. It’s difficult to project enthusiasm in a virtual environment so be sure to engage your audience with smiles and an upbeat tone. Avoid sarcasm, dry humor, and cynicism because it doesn’t carry well virtually.
Talk to Only One Person. Public speaking coach Joel Weldon, a legend in the business if there ever was one, advises virtual speakers to talk to just one person in their presentations to help engage each audience member. Say “you should try this” not “you guys should try this.”
Keep Backgrounds Simple. Virtual backgrounds can be fun and add a layer of privacy, but some are just too distracting. Another tip from Joel Weldon is to keep your virtual backgrounds simple. Joel’s is a solid color with just his logo in one corner. Find the right background answer for you.
Combined with the tips we provided in earlier posts, these ideas will help you stand out from the crowd and make a great impression on your next Zoom meeting. As always, we’d love to hear your do’s and don’ts. What have you seen that works? What have you seen that is downright awful? Please share your ideas in the comments field below.
It’s the end of the office as we know it. Yep, with so many of us working safe and sound from home these days, virtual business meetings are the way collaboration is getting done. But it’s not as simple as flipping a switch and carrying on like a typical in-person meeting. If you want to have a successful virtual meeting, you need to compensate for the inability to fully perceive visual cues and you need to adapt to technology challenges.
So, get out of those pajamas, sit up straight in that kitchen chair, and listen up. Here are five steps to help ensure your work-from-home virtual meetings are productive.
1) Be Ready. Wear a headset. Test the sound quality before you start. Eliminate distracting noises. If you’re leading the meeting, encourage participants to go on mute when not speaking.
2) Understand the Technology. Moderators and participants need to understand how to use the available technology and all of its appropriate features. Everyone should know how to mute their phone and ask questions via chat box. Moderators should know how to conduct polls and record the meeting for playback later. Participants should make eye contact by looking into their webcam and not at the faces of other participants. Remember that fast hand gestures will likely blur, so slow down. Consider using a virtual background for added home privacy (and a little fun).
3) Have a Moderator. Having a designated moderator to facilitate the session is key to the success of the meeting. The moderator should follow an agenda to keep everyone on track. When asking for comments, the moderator should avoid open-ended questions and instead call on individual people one-by-one to respond. This will keep participants from talking over each other. Participants should identify themselves and, if appropriate, state their location each time they begin to speak. If the meeting is held on a regular basis, consider rotating the moderator responsibilities to broaden ownership and engagement.
4) Be Interactive and Engaging. Use real-time polls, chat box features, and Q&As to gather useful information and keep participants engaged. Send agendas and handouts before the meeting so participants can be prepared and follow along during the meeting. If appropriate, use fill-in-the-blanks worksheets. If you’re not using video, include photos of participants on the agenda so attendees can put a face with the various voices. If you’re using PowerPoint, make sure you are using large photos and well-designed graphics. However, don’t overuse animation because it often has a lagging effect and doesn’t display well in a virtual environment.
5) Understand Virtual Etiquette. Talk in a positive tone. Be careful with humor, especially sarcasm and dry humor that doesn’t translate well in a virtual environment. Avoid interjections to show you’re listening, such as “I see,” because they don’t work well virtually. Instead, listen fully and only comment when the speaker has finished. If you typically speak fast, speak slower than you would before an in-person audience. Speak clearly and use simple words. Oh, and even if you’re not on camera, dress appropriately and sit up straight. It will put you in the right frame of mind.
When handled well, virtual meetings can be a successful way to collaborate and get work done. And, because they save travel time and money, they are likely going to continue for many of us long after COVID-19 has subsided. Yes, it’s the end of the office as we know it — and I feel fine.
Presenting on a videoconference is different than presenting in an in-person meeting. Many in-person public speaking basics still apply but many require some modifications due to the challenges of virtual technology.
Here are five tips to help make you a more effective presenter in the virtual world:
1) Dress Appropriately. Ditch the pajamas. You don’t need to wear a jacket or tie, but a polo shirt or dress shirt will convey a look of professionalism and may help to put you in the right frame of mind. If you’d prefer to wear a T-shirt, chose a solid color without distracting words, pictures, etc.
2) Adjust Your Body Language. Sit up straight in your chair and don’t squirm. Be mindful that hand gestures can blur on camera so minimize them and, when you do use them, slow them down.
3) Make Eye Contact. Eye contact is important to connect with people but remember to look at the camera eye and not at the faces of those who are on your screen.
4) Control Your Environment. Present from a quiet location with an appropriate background. Use Apple earbuds or a headset so that you don’t have an echo to your voice. Mute your microphone when not talking. Adjust your laptop cover or camera appropriately so that the audience isn’t looking up your nose.
5) Speak and Listen Appropriately. If you typically speak fast, speak slower than you would before an in-person audience. Speak clearly and use simple words. Avoid sarcasm and dry humor because it does not translate well in a virtual environment. Avoid interrupting interjections such as “I see,” because they don’t work well virtually. Instead, listen fully and only comment when the speaker has finished.
By practicing these tips and adapting them to your own personal style, you will be a more professional and a more impactful presenter. Give these tips a try and let us know how they work for you. We’d also love to hear any additional tips that you have discovered. Please leave your tips in the comments section below. We’re all learning together.
Bonus Pro Tip: Zoom offers a virtual background option that can keep your home life more private and add a little fun to your on-screen persona. However, some of the virtual backgrounds don’t look very real, in part because the photos are too sharply focused. One of our subscribers, Bart Butler, recently passed on this cool tip: slightly blur the background photo for a more realistic look. Here’s a short video that shows how you can blur your background. Thank you, Bart Butler for this great tip!
HAS CORONAVIRUS changed public speaking forever? Well, our business certainly has taken a dramatic and sudden downward turn. Workshops and speaking engagements, even those booked months from now, cancelled.Personal coaching clients, wary about face-to-face contact, have all postponed or cancelled sessions. All new business came to an abrupt halt as caution turned to outright fear.
The world has suddenly turned nearly 100% virtual for business communication. Nearly every business, large and small, that we’ve talked to have all their employees working from home. For some, this isn’t new. But for many, doing business from home is uncharted territory. I believe virtual work will become a bigger part of our lives long after the virus has subsided.
But remember this: Whether you’re trying to get your point across from the board room or on a laptop from your dining room table, basic public speaking skills apply. And there are many new considerations that come into play as well.
For instance, eye contact is still important but it now means looking into the built-in camera on your laptop instead of at individuals in your live audience. Engagement is still crucial but it now means using polls, chat boxes, Q&As, and other creative ways. Body language and humor and still important but need to be approached differently because visual cues and vocal subtleties can’t be as easily detected in a virtual environment.
New Approaches to Public Speaking
Approaching this new way to communicate is not as easy as flipping a switch. You cannot just do everything you used to do only now do it via video-conferring and expect it to translate fully. And that’s assuming it was done perfectly before!
Meanwhile, some of you know that I also operate Paul Barton Communications, a business communication consulting firm. I’m busy right now helping to craft coronavirus messaging for employees of a large healthcare provider. We’re available to help you and your organization as well.
The single most important constant, whether live or virtual business communication, is this: It’s always, always, always about your audience. And for those of us at Phoenix Public Speaking, that means you. Let us know how we can help.
Together, we’ll all get through this. Be safe, be well.
Public speakers and business presenters know that adding a Q&A to their talk can be a great way to get instant feedback from their audience, engage an audience in a conversation, and ensure everything was covered that the audience wanted to hear. But, if managed poorly, a Q&A can look sloppy, get out of hand and torpedo an otherwise great presentation.
So, here are seven tips to ensure your next Q&A is handled well and goes smoothly:
1) The Q&A does not come last. The Q&A portion of your talk should come just before your conclusion. This allows your presentation to end on a high note rather than fizzle out with “I guess there are no more questions.” Finish answering your last question and then launch into a short conclusion that ends with a bang.
2) Invite Questions. Set up your Q&A in a welcoming tone by saying “What questions do you have?” rather than “Does anyone have any questions?” This will position you as open-minded and elicit a better audience response.
3) Come With Your Own Questions. Come prepared with a couple of questions of your own to get the ball rolling. “No one has a question? Well, here’s a question I get asked all the time …” or, “I have a question for you. You are all experts in this field, [insert question]?” Or, you might ask “Were there any parts of my presentation today that surprised you or that you found particularly interesting?”
4) You Control the Time. Don’t allow a Q&A to make your presentation run over your allotted tine. When the time is about up say “We have time for one last question” and then do not take anymore questions. You don’t have to answer every question. If you know you have more questions than you have time for, just say “I’ll be right over here after the presentation and I’ll be happy to answer any additional questions then.”
5) Repeat the Questions. Listen carefully to each question and then repeat it or paraphrase it. The ensures that everyone in the room hears all the questions and it gives you a moment to gather your thoughts before answering the question.
6) You Don’t Have to Know All the Answers. You should prepare for the questions that are most likely to be asked but you may encounter a question that you’re not ready for. Be honest if you don’t know an answer. You can promise to get back to the questioner with an answer or, if it’s appropriate for your audience, you can toss the question to the group by saying “We have a lot of expertise in this room — I’m curious how you would handle this question?” and then quickly become a facilitator. Audiences often enjoy interacting with another and, besides, no one likes a know-it-all speaker.
7) Take Inappropriate Questions Off-Line. If a questioner gets too technical or wildly off-topic, ask them to meet with you later to discuss. Just say, “You are very knowledgeable in this area. I don’t want to lose everyone else here, so let’s take that topic off-line.”
If handled well, a Q&A can be an important public speaking tool and a great component of a business presentation. Following these tips, will help you to deliver a polished and professional presentation from beginning to end.
We like presentations that are delivered without fear, and without a script. But, if you find yourself in a public speaking circumstance where you need to read from a prepared manuscript, here are five tips to help guarantee smooth delivery.
1) Large Type. Print out your speech in type that is large enough to be read easily from a lectern. Place sheets in sheet protectors and place them in an unobtrusive thin white three-ring binder. Arrange the pages so that there are always two full pages facing you, which minimizes page-turning. That means some sheet protectors will have two pages in them, back-to-back. Here’s a short video showing what that looks like.
2) Practice Reading Aloud. Practice reading out loud and turning the pages. Try to look up from the pages as much as possible so that when you deliver the speech, you will be able to make eye contact with your audience. Use intonation when reading so that you don’t sound monotone or like you are reading it for the first time. Read in a conversational tone. Make sure you are pronouncing all the words you are using correctly.
3) Focus on your vocal variety. Remember that pausing can be powerful. Pause before and after an important point. If you are a natural fast-talker, slow down when you make important points. Practice your pace. Find the right speed. Your goal for your conclusion should be that everyone will know that you are done without you have to say “thank you.” You accomplish that by adjusting your pace and pause, and, to a lesser extent, your pitch and power.
4) Research. Before you speak, find out if the lectern will be lit well enough for you to read. Don’t forget to bring reading glasses if you need them. Also, find out if you will be speaking with a microphone and practice accordingly. If the speech is supposed to be a particular length, practice with a timer. By aware that some people read faster at a live event because of adrenaline.
5) Practice, practice, practice. Always read out loud. Practice reading it in front of friends or family. Record yourself.
By following these tips, you can turn a manuscript speech into a well-delivered presentation.
Every speech and every business presentation should be built upon a solid structure to keep you on point and on time, and to help the audience make sense of what you’re talking about. Every speech and every presentation should have three main parts: a beginning, a middle, and an end.
In public speaking, we often think of that three-step structure as an Introduction, a Body, and a Conclusion. We must set the stage with an introduction, then present our content, and then wrap everything up. This is a good way to think about your speech or presentation when you are putting together your content.
But there are some other ways to think of those same three parts that might help you think about and frame your content even better. Here’s a summary of four other approaches to consider.
1) Problem, Solution, Result. What is the problem, what is the solution, and what great outcomes happen when we fix it. This one works well for problem-solving presentations.
2) What, So What, What Next. What is the situation is, why does it matter, and what action should we take as a result of it. This one works well for persuasive presentations.
3) Curiosity, Insights, Commitment. First, hook your audience in with curiosity, then provide new information, and fi9nally ask for a commitment and the specific actions you want them to take. This approach works well for a storytelling presentation that seeks to persuade.
4) Empathy, Suspense, Surprise. Begin by connecting with the audience emotionally, then build suspense with nee information, and concludes with a surprise that makes the important point you are trying to make. This one works well with storytelling that seeks to enlighten an audience.
Note that in all of these potential structures, the sequence of the steps is crucial; you can’t skip steps. The situation, problems, action steps, and positive outcomes must be clearly defined.
Great speeches and presentations are built upon solid structures. Find the one that best fits your content and you will set yourself up for great speaking success.
Metaphors and analogies are a powerful way for a public speaker or business presenter to communicate complex concepts to their audiences. Metaphorical language can increase understanding, make concepts more relatable, and cast concepts in a new or better light. But perhaps the most powerful aspect of metaphorical language is its ability to evoke strong emotions.
MLK was a Master of Metaphor
Martin Luter King’s famous “I Have a Dream” speech is an incredibly moving oration with many great examples of the magic of metaphors and analogies to create relatable emotions that capture exactly how his audience felt. One powerful example of metaphorical language he used in the speech is the following:
“In a sense, we’ve come to our nation’s capital to cash a check. When the architects of our republic wrote the magnificent words of the Constitution and the Declaration of Independence, they were signing a promissory note to which every American was to fall heir. This note was a promise that all men, yes, black men as well as white men, would be guaranteed the unalienable rights of life, liberty, and the pursuit of happiness. It is obvious today that America has defaulted on this promissory note insofar as her citizens of color are concerned. Instead of honoring this sacred obligation, America has given the Negro people a bad check, a check which has come back marked insufficient funds.”
Rather than carrying on a high-level discussion of Constitutional law, Dr. King nails it by using the simple concept of being on the receiving end of a bounced check. Everyone in the audience could relate to what a bad check is, but more importantly exactly how it feels to receive one. A flood of emotions happen when receiving a rubber check. You feel cheated, disrespected, belittled, hopeless, frustrated, disappointed, in disbelief, and downright angry. Think that captured the way African Americans felt in 1963?
Relatable and Emotionally Engaging
But don’t think you have to be leading a major social justice movement to use metaphorical language in your speeches and presentations. Taking a cue from Dr. King, I once used such language to describe the importance for companies to have an up-to-date crisis communication plan. I wanted my audience to be able to relate to this concept in a personal way and I wanted them to feel the emotion of not having such a plan when they really needed it. Here’s what I came up with: “Not having an up-to-date crisis communication plan is like reaching for a flashlight when the lights go out and discovering that the batteries are dead.”
Think about the concepts you present frequently in your public speaking or business presentations. Is there a way to make them more relatable and more emotionally engaging for your audience? There just might be when you find the right metaphorical language. And when you do, you’ll have a more powerful presentation that turns heads, wins hearts and gets results.