You’ve seen it a million times – someone reads a written introduction about a public speaker or business presenter who is about to take the stage. The introduction is written in the third person but it was obviously written by the speaker. This is how public speaking works, right?
Well, it doesn’t have to be this way. I recently listened to an old podcast interview with public speaking expert Fred Miller who offered a formula for a good introduction. Miller believes your introduction should not be your bio. Instead, he said, every speaker introduction should answer these three questions:
> Why this subject? Explain why it’s relevant to your audience.
> Why this speaker? Outline your credentials.
> Why now? Explain why it’s timely.
I believe this formula will allow you as a speaker to have an introduction that has value and perfectly positions the presentation you’re about to give. Conversely, if you can’t answer these three questions, and do so clearly and concisely, you’re not ready to give your presentation.
A great presentation starts with a great introduction.