One reason I love public speaking so much is the audience. I draw energy from them and immediately put that energy back into my presentation. I become more animated and in turn, my audience shows more engagement. I see them smiling and their heads nodding in agreement. They take notes, and when I make a great point, they write furiously. When they see a slide that they like, they raise their smartphones to snap a photo of it. I hear them laugh at one of my quips. I see their quizzical facial expressions when they are trying to understand. They sit up straight and lean forward as they are listening intently.
I can react to all of that — unless I am making a virtual presentation.
Virtual Business Presentations
Increasingly, business presentations are being delivered virtually via webinars, podcasts, and telephone conference calls. Virtual presentations have many advantages, not the least of which is that they allow people from all around the world to participate without having to travel. But such meetings can be challenging because you cannot see your audience and that makes it more difficult to determine if your messages are resonating.
Last Friday, Kris Pugsley of ON Semiconductor and I co-presented a webinar hosted by Poppulo about how large companies could communicate more effectively with their employees. There were more than 1,000 corporate communications professionals from around the world who listened to our webinar.
Engaging a Virtual Audience
Here are some of the techniques we employed in an effort to engage our audience:
Good Content: We knew our topic was relevant to our audience and that they would be curious about what we had to say. We presented intriguing strategies but we also included many practical examples. Audiences want to hear stimulating thoughts but they also want ideas that they can implement right away.
Personal Introductions: In addition to our professional biographies, Kris and I each shared a photo and shared some information about our personal lives. Knowing that Kris underwent brain surgery last year and that I have a 10-year-old son with severe Autism helps humanize us to our audience.
Vocal Variety: Kris and I took turns presenting so the audience got to hear the content broken up with a male and a female voice alternating. An extra bonus was the charming Irish accent of our host, Emma Hanley (Poppulo is based in Ireland.)
Compelling Graphics: We had visually pleasing graphics with compelling data.
Audience Polls: We polled our audience at four different points during the presentation. The audience was able to see the results instantly. Having to determine how to answer, the physical act of clicking on the response, and then waiting to see how their answers compare to the rest of the audience helps keep the audience engaged.
Q&A: The audience typed questions into a chatbox as the presentation went along and we responded to their questions in the final 10 minutes.
Social Share: Our host publicized a Twitter hashtag for the event so that the audience could engage in conversations before, during and after the webcast.
Judging from the number of questions asked on the webinar, the feedback we received on Twitter and LinkedIn, and the traffic generated to my website following the webcast, our presentation indeed resonated with our audience.
As presenters in the digital age, we have to become more creative to engage our audiences in virtual presentations. Performing public speaking virtually can be a challenge, but it can be done effectively with forethought, a little creativity, and good planning.
When public speaking or making a business presentation, always face your audience. If you’re writing on a whiteboard or flip chart, don’t turn your back to the audience while you are talking. In other words, don’t talk to the wall! Learn to write sideways while you are talking or write first if it’s something you can do quickly and then turn to face your audience to talk.
Your audience will appreciate being able to see and hear you.
Finding common ground with your audience is crucial in public speaking and business presentations, especially when the goal of your talk is to persuade. It is nearly impossible to change the minds of people in your audience without making connections with them and establishing common ground is a great way to build those connections.
The video clip above, from the movie 300, provides a great example of how speakers can establish common ground by positioning themselves as equals with their audience. In this scene, the Spartan Queen, Gorgo, appeals to her audience “not only as your queen” but as a mother, as a wife, and as a Spartan woman.
Common ground can the key to achieving uncommon results.
One of the exercises I have my public speaking students do is stand and read quotations from famous speeches. One of the quotes is John F. Kennedy’s “Ask not what your country can do for you; ask what you can do for your country.” More than half of the students who read it out loud trip over their tounges when saying it.
Sometimes what looks really good on paper is hard to say when spoken out loud. Our brains sometimes get ahead of our tongues. This is one reason why you should always practice your speeches and business presentations out loud. You may discover words and phrases that just don’t come out right. If you do discover problems with the flow, you have two choices:
You can practice the troublesome verbiage over and over until you can say it consistently right
You may replace the troublesome words with something that means the same thing but is easier for you to say.
One thing is for sure: It’s much better to trip over your tongue while practicing in front of your bedroom mirror than it is to have a tongue-twister disaster in front of your business colleagues or a live audience.
In today’s fiercely competitive business climate, how well you present yourself can make the difference in getting ahead or going home. When it comes to winning a new client, getting a project approved, or closing the deal, the smallest things can make the biggest difference. You don’t want to blend in you want to stand out! From shaking hands, exchanging business cards to storytelling these all have a powerful impression on how people perceive you. Most people underestimate the importance of these interactions and just get by. But by knowing a few simple secrets, you can turn that around.
That was the premise of our “Speak Up and Stand Out” public speaking workshop held last week. The sold out event was sponsored by the Phoenix Business Journal and held at the Scottsdale Chamber of Commerce.
Among the topics we covered were:
Using your body language to influence and include
Using storytelling in presentations to turn heads and win hearts
Introducing yourself to make a great first impression
Exchanging business cards so that you are remembered
If you missed the workshop, don’t worry — We’ll be adding new workshops soon!
You know this cat. You see this cat and his raised paw almost every time you enter an Asian-owned business. Some of the cats have a battery operated paw that moves back and forth. The cat is known as Maeki-Neko, which is Japanese for “beckoning cat.” That’s right “beckoning cat” not clawing cat.
Maeki-Neko’s raised paw is meant to resemble how people beckon you to come inside in Japan and in many other Asian cultures (hand raised, palm down, fingers moving in and out quickly). The cat is intended to bring customers and good fortune into their establishments. But to many people in Western cultures, the cat looks like he’s trying to claw something. Maeki-Neko is a great example of how things can be interpreted differently by people in different cultures.
Public Speaking Requires Homework
Before you speak to any audience, particularly an audience that is culturally different from you, you need to do your homework. Research is key to an effective presentation.
Here are some questions to ask when doing audience analysis:
What is my audience’s feelings toward my topic?
What common ground do audience members share with one another and with me?
How relevant will the audience find my content?
What can I do to enhance my credibility with this audience?
How can I make it easier for audience members to understand and remember my main points?
What language or cultural differences do audience members have with one another and with me?
Am I using colloquialisms, idioms or humor that won’t be understood?
You can’t anticipate and research everything when dealing with cultural complexity. My wife grew up in the Philippines and we encounter unexpected cultural differences on a daily basis in our household. But with my family, and in my travels to other countries, I’ve always found that being respectful of different cultures and seeking to understand your audiences will get you headed in the right direction. Most people are forgiving of occasional slip-ups if they know your heart is in the right place. So speak up — and don’t let the cat get your tongue.
“Be silent, or say something better than silence.” ~ Pythagoras
Before you step before an audience to deliver a speech or a business presentation, you need to ask yourself one crucial question: Do you believe in your heart that you have at least one thing to say that will be meaningful to at least one person in your audience? While it’s not a high hurdle to cross, it can determine success or failure for you.
If your answer is “yes” and you believe it in your heart, you now have a reason to deliver your speech. This belief can help to build confidence in you and allow you to perform at your very best.
But if your answer is “no,” then you have two choices: (1) rework your speech until you do believe it is worthwhile or (2) stay home. It’s that simple. To be an effective public speaker, you need to believe in your message.
There are a lot of things that can go wrong when you are involved in public speaking. Imagine you are in the midst of a presentation and you suddenly develop a case of dry mouth that causes you to cough. It can happen to anybody at any time. If you’re prepared with a small bottle of water nearby, you can quickly recover and move on with your speech. No big deal. But without water, a small case of dry mouth can turn into a big distraction and maybe even ruin your speech. You have to stop. Someone now has to fetch you water while the audience waits restlessly. A five-minute wait is an eternity when an audience is waiting.
You don’t need a big bottle of water to save the day. You usually only need a quick sip to recover. I like the little 6 ounce bottles that I can easily place on a podium without them sticking out too much. The water should be room temperature. Cold water can cause your throat to tighten up. Of course, hot tea works well for your throat too, but hot tea is not easy to carry around with you like a small bottle of water.
I talk a lot so I also carry a supply of throat drops with me to soothe my often overworked throat. I don’t recommend using cough drops that contain menthol. Also, because I use a lot of throat drops (and because I’m a Type 2 diabetic), I prefer the sugar-free drops.
These small items can make a big difference in a speech or business presentation. So pack a small bottle of water and maybe a couple of throat drops in your briefcase. It just may help you to pull off a perfect public speaking presentation.
Had a great time presenting my Speak Up and Stand Out public speaking workshop this morning. We’ll be offering another session July 22 and presenting another in conjunction with the Phoenix Business Journal on July 27. Check out our Events page for details.