You’ve seen it a million times – someone reads a written introduction about a public speaker or business presenter who is about to take the stage. The introduction is written in the third person but it was obviously written by the speaker. This is how public speaking works, right?
Well, it doesn’t have to be this way. I recently listened to an old podcast interview with public speaking expert Fred Miller who offered a formula for a good introduction. Miller believes your introduction should not be your bio. Instead, he said, every speaker introduction should answer these three questions:
> Why this subject? Explain why it’s relevant to your audience.
> Why this speaker? Outline your credentials.
> Why now? Explain why it’s timely.
I believe this formula will allow you as a speaker to have an introduction that has value and perfectly positions the presentation you’re about to give. Conversely, if you can’t answer these three questions, and do so clearly and concisely, you’re not ready to give your presentation.
A great presentation starts with a great introduction.
You’ve finished your presentation and you feel pretty good about how it went. The audience seemed engaged.
“Nothing to work on here,” you tell yourself … on to the next presentation!
Then from out of the blue, someone comments, “great job but the way you kept swaying back and forth nearly made me nauseous.”
What? You sway? You didn’t know that!
It’s often not until something is brought to your attention, that you can then make a change. This is one reason why coaching is valuable. You get an objective view of what you’re doing and the help to make corrections. One of our coaching techniques includes having you video yourself giving a presentation. This recording is not a judgment and it shouldn’t be scary. It’s simply feedback — feedback that will help you grow as a speaker. There is just no denying your idiosyncrasies when they are captured on video. As with any kind of unconscious habit, once you become aware of what you are doing, you can adjust and become better.
Today, it’s easier to record yourself than ever. A powerful video recorder sits in the palm of your hand thanks to advanced cell phone technology. I bought a very simple iPhone stand from Amazon for less than $20. It even comes with a remote so I can start the recording from the stage and let it run. The sound isn’t great but you can hear it. Remember, this is to get feedback; this method is not for recording and publishing your presentation. For that, you will need to upgrade your equipment.
Whether you record yourself using your phone or the event organizers record you and give you a copy, the real secret here is actually watching the footage! Often, I’ll hear that someone has made a recording but never bothered to watch it. Carve out time to watch the recording shortly after you’ve given the presentation so it’s all still fresh in your mind. Watch it, without judgment, all the way through at normal speed. This is your first pass. This will give you an unbiased view of how you sound and look. This used to be all I did until I heard Toastmaster’s World Champion Speaker Mark Brown. As part of his speaking discipline, he watches a video not once, but four times and in four different ways.
This is Mark’s recommendation and one I’ve adopted and encourage my clients to use as well. The process looks like this:
> Step 1: Play the video with your eyes closed and just listen to your remarks.
> Step 2: Watch with the sound off and focus on your gestures.
> Step 3: Watch in slow motion and focus on your facial expressions only.
> Step 4: Watch at normal speed with the volume up.
If you do this, you will uncover any distracting facial tics, gestures, or unnecessary filler words. Even a great presenter (Mark clearly is one!) will get even better by scrutinizing a video of his or her speeches.
Don’t use video as a tool to beat yourself up, use it as a tool to grow! Maybe you’ll find out that you sway from side to side and it’s distracting. That is an easy fix. However, unless you know you’re doing it, you’ll never fix it, and you won’t become the effective speaker you are meant to be.
In today’s fiercely competitive business climate, how well you present yourself can make the difference between getting ahead or going home. Business communication experts Paul Barton and Michele Trent will show you how to deliver like a polished professional in this workshop sponsored by the Phoenix Business Journal.
Participants will discover how to:
> Have an executive presence
> Use your body language to influence and include
> Connect with an audience in the crucial first 90 seconds
> Introduce yourself and make a great first impression
> Present your business card so that you are remembered
> Conclude with a sizzle, not a fizzle
The session will be held at the Better Business Bureau, 1010 E Missouri Ave. in Phoenix, on Thursday, May 16. Check-in and deli-style lunch are at 11:30 a.m. The workshop is from noon to 2 p.m.
EXCLUSIVE OFFER: Use discount code PAUL at checkout and receive 20% off.
These workshops sell out quickly so you best be signing up now!
These days, business presentations aren’t always made in person. Often, they’re conducted virtually through webinars and speakerphone conference calls. That requires a different approach than face-to-face meetings.
Join me and NYC-based social media expert Dhariana Lozano for a unique and free webinar that will show you how to:
Keep an audience engaged and paying attention during a virtual meeting or webinar.
How to hold organized and effective meetings via speakerphone.
We’re excited to expand our offerings. Presentation expert Michele Trent has joined our team and is offering two new coaching packages to help you master the basics and polish your public speaking skills. Having worked with big and small businesses, and for-profits and non-profits, Michele brings a wealth of experience.
Michele will focus on these two new personal coaching packages:
We’ll be saying goodbye to 2018 and hello to 2019 before you know it. If you have a fear of public speaking, 2019 can be the year you put that fear in your rearview mirror. If public speaking is holding you back in any way, why not make improving your presentation skills your New Year’s Resolution? It can certainly help make your 2019 more prosperous.
We’re teaming up with the Phoenix Business Journal to help you get 2019 started off right. We’ll be offering a workshop at the Better Business Bureau from 11:30 a.m. to 2 p.m. on Wednesday, Jan. 23.
Exclusive Discount: Use promo code PAUL to get a 20% discount off. Our workshops with the Business Journal always sell out so make your reservation now.
This is the perfect chance to make head into 2019 with the confidence to speak up and the skills to stand out!
Our “3 Steps to Own Any Room” public speaking skills workshop sponsored by the Phoenix Business Journal is sold out so we’ve added a new one. The new workshop will be held Saturday, Oct. 20, at the Phoenix Central Library, from 10 a.m. to noon.
In this workshop, you will discover:
Secrets to having an executive presence
Tips to deliver a polished presentation
A formula to capture your audience’s hearts
How to make your conclusion sizzle not fizzle
The workshop is free to current and past coaching clients. General admission is $30. Seating is limited to the first 12 signups.
Do you want to be the type of presenter who can command a room? If so, you’ll want to check out our newest workshop. We’re partnering once again with the Phoenix Business Journal and offering a presentation skills workshop entitled “3 Steps to Own Any Room.”
The workshop will be held Thursday, Sept. 20, from 11:30 a.m. to 2 p.m. at the Arizona Better Business Bureau, 1010 E. Missouri Ave., Phoenix, AZ 85014. Lunch will be served.
EXCLUSIVE DISCOUNT: An exclusive 20% discount is being offered to readers of this blog. Use offer code SPEAK when checking out to receive your discount.
Our last three Phoenix Business Journal workshops sold out quickly so be sure to register today!