When does a speech or business presentation begin? Answer: As soon as it is assigned. That’s when preparation for the presentation begins and that preparation will be the single biggest factor in determining how well your presentation goes. Part of that preparation must include audience research. You must know your audience to be a successful speaker.
Here are some questions to consider:
What does the audience know about me? Am I credible with them?
What does the audience know about my topic?
What are the audience’s views on my topic and purpose?
How do audience members define themselves?
How do the setting and occasion influence my audience?
How will the audience be dressed?
Are there cultural considerations?
What matters to audience members? What do they value? What are they skeptical about?
What are audience members interested in? What motivates them?
The answers to these questions can affect everything from the clothes you choose to wear to the words you choose to use. The more you understand your audience, the more effective you’ll be in connecting with them. And audience connection is really what it’s all about.
The sign in the Starbucks window reads: “We welcome Service Animals.” And, in much smaller letters, it states: “No pets, please. Thanks.” Being warm and welcoming is on brand for Starbucks so it’s no surprise that their customer signage follows suit. The message easily could have been reversed with the “No pets, please!” in large letters (and an exclamation mark added for good measure) and a smaller “we welcome service animals.” But Starbucks wisely prefers their coffee cup half full, not half empty.
When it comes to persuasive public speaking and business presentations, you should choose to use positive words. It will make you a more effective communicator.
The Starbucks sign is a great example of the power a positive tone. A positive tone enhances your ability to connect with your audiences, whoever they may be. Human brains are wired to understand and remember positive expressions better than negative expressions. Telling someone to “be still” is more effective than “don’t run.” Business directives get through better if we explain the action we want our audience to take rather than what not to do. When giving instructions for tasks, or stating policies, detailing procedures, or in countless other directives, it’s easy to slip into needless negative tones. Sometimes we do it simply because we are trying to be more serious. But compare: “You cannot sign up until Jan. 1” to “You can begin signing up Jan. 1.”
It’s simply more effective to be positive. Talking to your customers and employees in a positive tone is a simple change that over time can have a big impact. Try to catch yourself when you are using negative word choices. With practice, and over time, you will learn to speak more positively.
So don’t forget, err…I mean, please remember: Be positive. It works.
The truth is, life is a series of presentations. And if you think about it, most of those presentations are unscripted. All the world’s a stage and we’re always presenting on the go. We believe speeches should be delivered without fear and without notes so we teach simple, easy-to-remember formulas that allow you to think on the fly and put together great presentations.
You don’t get to use a teleprompter with you into a job interview, a loan application meeting, or to a business networking meeting. But public speaking doesn’t have to be scary or difficult. Check out our upcoming workshops or contact us about personal coaching to see how you can get the confidence to speak up and the skills to stand out in any situation.
You’re about to make a persuasive presentation to a cross-functional task team of your peers in a conference room with a long rectangular table. Quick – where’s the best place to sit?
The head of the table you say?
The head of the table is great for a “command-and-control” style directive, but your persuasive speech to your peers will be more effective if it is delivered as an “influence-and-include” presentation.
That means a seat in the middle of the table is your best position. The head of the table can only directly influence the people in the two seats closest to them. But the middle position can directly influence those seated on either side plus two to four people seated across from them.
From the middle position, you can more effectively use your tone subtleties, body language, eye contact and charisma to make connections and draw more people over to your point of view.
Your middle seat position also supports powerful non-verbal messages that you want to send to other meeting participants. It says that you are part of the team, you are approachable, you are open to other points of view, and that you are a collaborator. And when trying to win over your colleagues, those are pretty good messages to send.
Handshakes have been in the news a lot lately as President Trump meets with world leaders. In these interactions, there has been lots of talk about who was dominant, who was awkward, and who got it right.
Handshakes do make a difference. They set a tone for a conversation and how you do your handshake can say a lot about you. A handshake can make or break the first impression someone has of you. Because handshakes are a conscious exertion of body language and how we present ourselves, they are an important part of public speaking. And in today’s fiercely competitive business climate, how well you present yourself can make the difference in getting ahead or going home. So to succeed, it’s important that we do this basic business interaction correctly.
In the video clip below, Paul Barton shows how to do a handshake that exudes confidence and a willingness to partner with someone. Both of those qualities are crucial in most interpersonal and business settings. A proper handshake helps you send the messages you’re intending to send and it helps you to stand out in the minds of your customers, clients and business partners. So go on — shake it up!
Body language is crucial to effective public speaking. It communicates more than our words. Some experts say as much as 80% of what we communicate is done through our body language. So, it’s important that we are using our body language to communicate what we are intending to say.
When you are making a business presentation, is your body language sending signals of “command and control” or are you trying to “influence and include?” You will have more success at persuading audiences to your way of thinking if you adopt a strategy of influence and include.
In this video clip from our “Speak Up and Stand Out” workshop, Paul Barton presents some tips on using body language to help you be more a more inclusive public speaker and presenter.
By using your body language to say what we are intending to say, you can become a more powerful communicator.
Memorial Day originally was called Decoration Day and was held to honor fallen soldiers in the Civil War. Later, the holiday was expanded and today we remember all those who died in service to our nation.
Since it began, Memorial Day always has been a time for speech-making about those who have sacrificed to ensure our freedom. President Ronald Raegan, known as “the Great Communicator,” said the stirring words above in 1961, early in his political career.
We honor all those who gave the ultimate sacrifice so that we might be free.
Mark Twain’s humorous quote about public speaking is pretty close to the truth based on the hundreds of people I’ve taught and coached. I work with leaders who don’t want speaking to hold them back any longer. I help give them the confidence to speak up and the skills to stand out so that they can command the room in any situation. If you love learning new tips, tricks and techniques and are ready to go to the next level, contact me today.